The Smart Energy Home and Cross-Promotional Opportunities in Energy Efficiency

As residential efficiency programs are looking for new ways to bring in participants, the individuals purchasing smart home devices offer a potential new group of customers for greater efficiency. Likewise, customers who are investing in home efficiency retrofits may be an untapped audience for outreach and education on smart home products. This brief works to identify opportunities for cross-promotion across these two groups, the efficiency seekers and the smart home chasers, and increase participation in both efforts.