Electrification is awesome…but how, exactly, do you get people to buy electric?
By Guest Contributor | Wed, December 19, 18
This post was written by Suzanne Shelton, founder and CEO of Shelton Group, the nation's leading marketing communications firm entirely focused on energy and the environment.
At Shelton Group, we poll Americans several times a year to dig into their beliefs and expectations about energy and the environment. For years, we’ve seen that we have a few fundamental value proposition problems with energy efficiency: