Northeast Energy Efficiency Partnerships

electrification

Electrification is awesome…but how, exactly, do you get people to buy electric?

This post was written by Suzanne Shelton, founder and CEO of Shelton Group, the nation's leading marketing communications firm entirely focused on energy and the environment.

At Shelton Group, we poll Americans several times a year to dig into their beliefs and expectations about energy and the...

Driving Electrification

Is using electricity almost exclusively for all energy needs – such as transportation, home heating and industry uses – really a key part of the global warming solution? Well, it absolutely is. Of course it’s critical to decarbonize the grid with wind and solar and other renewables as part of the process, but dramatically shifting energy uses to electricity, while also making them more efficient, is indeed a key part of deep...