blue water

Ready for Lift-Off: Moving Building Decarbonization into Common Practice

I am always excited at the beginning stages of a new product or project, especially if it’s a brand new area of focus - a “blue water” opportunity that has tremendous potential, but is also uncharted. The first part is easy, you simply have to start moving. Of course, having a goal in mind and a rough idea of how to proceed is helpful. Over time, you need to get smarter and demonstrate the ability to adjust both your direction and strategy to develop better, faster, more coherent ways to reach your goal.

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