Welcome to the latest REED Rendering issue, a series of blogs where we bring your attention to interesting trends that we see in the data and the stories behind those trends.

Unicorns! Those beautiful, magical creatures with single horns that live in deep, exclusive forests are depicted as being as alluring as they are rare.

In the real world of researchers, entrepreneurs, and technology enthusiasts, billion dollar "unicorn companies" are just as rare. In fact, only a handful of them stand proudly at the summit of the commercialization mountain, representing the pinnacle of the magical evolution of commercialization success.